Learn Persuasive Storytelling Techniques For Business

Learn how with the Online Persuasive Business Storytelling course

  • Engage and influence deeply
  • Build trust and commitment fast
  • Ensure your message is remembered

Increase your communication effectiveness in just 6 weeks with the flexibility and power of online learning.

“The course is an important addition to anyone’s leadership toolkit. I found the frameworks, examples and exercises easy to understand and learn, and were able to apply it to my work immediately. As a result, I am a more confident communicator, negotiator and storyteller.”


– Charles Street, Manager: Digital Strategy, Suncorp, Australia

6-week course

Business relevant exercises

Why business storytelling is a powerful tool that increases your influence and impact.

If you have difficulty engaging with stakeholders, are struggling to get ideas heard or find it hard to influence and encourage others, business storytelling can help you cut through.

Gone are the days when facts and figures are the currency for influence. You need to make a direct and relevant connection with your audience to grab their attention. Storytelling can do this, enabling faster understanding of your ideas and greater buy-in.

In response to your questions on how to use storytelling to influence, we’re launching this step-by-step online program to make it easy.

Why take the online course?

We have found that many people struggle to achieve meaningful communication that engages action. This course teaches you powerful storytelling techniques, so you can engage at a deeper level and achieve better outcomes – with the flexibility to fit with your schedule.

Client Events

Achieve stakeholder buy-in

Overcome difficulties with getting your message heard and decisions made.

Deliver With Impact

Create cut-through messages and content

Streamline content through stories to get attention and save time in presentations and calls.

Icons PBST page-01

Implement change

Inspire and engage colleagues, unstick resistance to an idea and encourage action.

Icons PBST page-02

Be memorable

Be confident and relevant in your stories to avoid awkwardness and achieve stand-out success.

People remember information
when it is weaved into narratives up to

times more than facts alone.

How the 6-week online course works...

Icons VR page-05

1. Join the course and get immediate access

Sign up at the bottom of the page for $270. Receive instant access to the first module in the online training hub.

Icons VR page-06

2. Access modules online any-time

Each week you work your way through the modules building the skills required to be a great storyteller. 

Icons VR page-04

3. Download helpful resources

Throughout the course, you will receive access to a number of different videos, worksheets and content to support your learning.

Icons VR page-03

4. Practise and build storytelling skills

Practical exercises and tasks are built into the course to ensure you practise your new skills and see results fast.

Who is this for?

We would argue that anyone would find some benefit from this technique in their personal and professional life, no matter their age or seniority.
Emerging Talent
People Leaders

“A wonderfully insightful course into the power and relevance of utilising storytelling in the professional landscape! I have thoroughly enjoyed learning from Colin – a true ‘Master’ in communication.”

– Jacqueline Bohuslav-Andrews, Corporate Mindfulness Consultant, Yoga Harmony, Australia

The course modules

The course is delivered across online training videos, worksheets, and online interaction.

To kick-off, we want you to understand why storytelling is such a powerful business tool and what you can achieve by using it. Module 1 will walk you through the WHY, explore each type of story you can use and how to identify the right type of story for different scenarios.

Wondering where you can find your own stories? In Module 2, learn about where they come from and how you can find them to build a story library for your key ideas and messages. You’ll also look at the latest trends in business storytelling and why they are so influential.

Holding your audience’s attention from start to finish is critical to the success of your persuasion. In Module 3, you find out how to construct an engaging story using our magic formula as well as how to to use analogies and how to create a link between two seemingly different things.

In Module 4 we share with you the fundamental techniques for your delivery and how you can seamlessly weave stories into your business presentations for greater impact. Learn how to captivate your audience and compel them to feel, think and act differently with your message.

It’s time to start writing your story! For Module 5 you can put everything you have learned so far into practice using the worksheet to construct a persuasive business story.

Let’s take it up a notch. For your final Module, we widen the scope by exploring the key elements of storytelling mastery. Delve deeper into the craft and learn how you can build a bank of stories that will enhance your influence and engagement in business.

“Great session, truly enjoyed learning the content and the using it. Also great stories and examples.”

Martin Mrugal, Chief Customer Innovation Officer, Citrix Systems, USA

Join the Persuasive Business Storytelling course.

Sign up today for AUD$270

To upskill and elevate your whole organisation’s capacity to influence through business storytelling – explore our tailored training options.

Scroll to Top

Select your preferred currency

You will be redirected to our Shopify checkout to finalise your AUD$270 purchase in your preferred currency.