Introducing the CJM AI Coach

Speak. Lead. Sell. With AI-powered communication coaching.

Practice, get real-time feedback, and refine your team's skills with the CJM AI Communication Coach—trained on The Colin James Method®.

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80% of deals are lost due to poor communication.

Yet most sales coaching happens too late—or not at all.

The CJM AI Communication Coach fixes that. It gives your team on-demand feedback to tighten messaging, reduce ramp time, and close more deals with confidence.

How It Works For Your Team

On-demand sales coaching for faster ramp and better calls

Build Your Sales Program

Start with a ready-made sales rubric or customise one around your pitch framework, objection handling, or product messaging. Perfect for onboarding and ongoing rep enablement.

Select a Scenario

Choose sales-specific simulations like discovery calls, demo delivery, or closing conversations—realistic practice, aligned to your funnel stages.

Choose Your Buyer Persona

Coach against AI personas like sceptical prospects, budget-conscious buyers, or disengaged leads. Build muscle memory for any buyer dynamic.

Live AI Simulation

Reps practise live with their camera on, in real-time role plays powered by AI—no scheduling managers or peer reviews required.

Real-Time Feedback

The coach analyses tone, clarity, structure, and delivery to give instant, actionable insights—so every practice session sharpens performance and provides measurable insights.

Built for every industry and team

The CJM AI Communication Coach helps you and your team master communication—no matter your industry or level of seniority.
 
Learn how it’s tailored to your needs:
PERSONALISED COMMUNICATION COACHING

Features of the CJM AI Communication Coach

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AI-Powered Sales Coaching

Practice real-world sales conversations powered by AI. Improve persuasion, questioning, and clarity—without waiting for a manager.

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Customisable Sales Rubrics

Sales onboarding? Enterprise sales? Complex objections? Choose from multiple rubrics or customise coaching to your messaging, methodology, and funnel stages.

authentic conversations

Scenario-Based Practice

Reps practise common sales situations—like objection handling or demo delivery—so they’re pitch-ready for every buyer.

AI-Generated Buyer Personas

Train against realistic personas—price-sensitive, sceptical, time-poor—so reps build adaptability and confidence.

Live AI Simulation

Turn on the camera and practise in a judgment-free, AI-powered conversation. No need to book coaching sessions.

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Real-Time Feedback & Insights

Reps get feedback on what they say and how they say it—structure, tone, filler words, and clarity—so they improve fast.

Performance Analytics

Track coaching ROI. See how reps improve over time across critical communication metrics like clarity, engagement, and confidence.

Repetition Builds Mastery

Give reps a safe space to fail, reflect, and try again. Build high-performing habits that stick.

Secure & Scalable

Fits teams of any size. Securely deploy across global sales teams with privacy-first tech and enterprise integration.

Request a demo

Why it's a game-changer for sales enablement

Expert-Led, Sales-Specific Coaching
 
Most AI tools give generic feedback. Not this one.

CJM AI Communication Coach is trained in the proven Colin James Method® and can be customised to reflect your actual sales conversations, pitch decks, and objection handling frameworks.

That means your reps aren’t just getting vague feedback—they’re being coached to perform against your real sales strategy.
Real-Time Feedback for Faster Sales Performance
 
Instead of waiting for a manager to review a call, reps get instant, actionable insights.

The Coach analyses clarity, tone, structure, and engagement in live or recorded sessions—helping sellers refine their pitch on the spot.
It’s a smarter way to build confidence, consistency, and persuasive delivery—from day one.
Feedback
Scalability Across Sales Teams
 
From new SDRs to seasoned AEs, every rep can access world-class coaching—without needing 1:1 time with a manager.

Scale onboarding, ramp, and continuous development across global sales teams in a fraction of the time.
Measurable Sales Outcomes That Prove ROI
 
Track how reps improve over time across metrics that matter—clarity, engagement, delivery confidence—and connect those gains directly to pipeline progression and win rates.

Give sales leaders a tangible link between training and revenue growth.
Measurable
Solves the Sales Training Uptake Gap
 
Workshops fade. Shadowing doesn’t scale.

CJM embeds micro-practice and feedback directly into daily sales workflows, reinforcing communication skills and making coaching stick.

More reps using it = better calls = more closed deals.

See how it fits into your sales tech stack

Enterprise Grade Security

Enterprise grade certification
 
With SOC 2 Type 2 compliance and automatic data retention.
Your Recordings. Your Privacy.
 
All recordings are encrypted and fully private—only you can access them.
Your Data Stays Out of Our AI
 
We never use your data to train the AI. Your insights remain yours.

The leader in AI Communication Enablement

Features CJM AI Coach Gong Sales Coach Zoom Collaborate Salesforce Einstein Microsoft Copilot Poised TalkMeUp Virtual Sapiens CodeSignal
AI-Driven Sales Coaching
Proven Methodology-Based Training
Customisable Training
Scenario-Based Learning
Speech & Communication Analysis
Compliance (GDPR, APRA, SOC2)
Pilot Program Available
Data Privacy (No AI Training on Client Data)
Scalability for Large Teams
Best Use Case Sales & Communication Training Sales Analytics Collaboration CRM-Based Sales Training Productivity & AI Assistance Public Speaking General Communication Training Presentation Training Technical Hiring

Pricing

Flexible, scalable pricing that grows with your team. With annual seat-based plans, adding new members is simple and seamless.
For detailed pricing tailored to your needs, get in touch with us today.

Sales

Empower your sales team to build stronger relationships, close deals faster, and accelerate their ramp time. The CJM AI Communication Coach offers personalised, real-time coaching to help sales professionals refine their communication skills, handle objections effectively, and stay agile in high-pressure situations. It ensures that new hires are ramped up efficiently, reaching full productivity sooner.

Leadership

Equip your leadership team with the tools they need to inspire, motivate, and communicate with clarity. The CJM AI Communication Coach helps leaders at all levels enhance their ability to influence, drive alignment, and engage their teams, ensuring they lead with impact. It also helps leaders build stronger communication skills to support company-wide initiatives and goals

Tech

Tech teams can leverage the CJM AI Communication Coach to improve cross-team collaboration and break down complex technical language. Whether collaborating internally or with clients, the coach helps tech professionals articulate their ideas clearly, ensuring smoother interactions and better understanding across teams and non-technical audiences. This leads to improved project outcomes and stronger communication in a technical environment.

Customer Facing

For customer-facing roles, clear and confident communication is key. The CJM AI Communication Coach enables teams to engage with customers more effectively, ensuring they handle inquiries, resolve issues, and deliver exceptional experiences with ease and professionalism. Teams can quickly adapt to customer needs, improving satisfaction and retention.

HR/L&D

HR and L&D teams can leverage the CJM AI Communication Coach to scale capability uplift programs and optimise onboarding. Tailored scenarios and real-time feedback allow employees to develop their communication skills, ensuring these skills are aligned with organisational goals. The coach helps drive higher engagement, faster onboarding, effective compliance training, and long-term skill retention across the entire workforce.

Mastering Communication Online

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